reseller marketing guide: Both safe and unsafe markets
Most IPTV resellers face different hurdles while expanding their customer base. At first, they reach out to a few people, keep them happy, and as we always say, "a happy client is doing the marketing for you". But to grow faster, you need a better game plan. In this post, we will show a full marketing guide for an IPTV reseller that is applicable to both safe and unsafe markets.
In this article, we are going to speak about the following:
- Who is an IPTV reseller? and why?
- Types of IPTV Markets
- How to target an unsafe/unknown market
- Methods of reaching out to new clients
- How to improve your income as an IPTV reseller
Who is an IPTV reseller and what are the benefits?
An IPTV reseller is one who purchases the service from the original provider with the intention of selling it further to end-users and making a profit in the process. In other words, they are the middle-man between the original source and consumers. If you are looking for an easy way to make money without all the pressure and technical knowledge requirements, this is what you need.
To everything, there must be a catch, and if you say "that's too greedy", GET OUT! :)
Although being a provider is a bit hard, it is possible. However, there are many headaches and responsibilities coming along with it, as well as a good amount of income of course. But if you work as a retailer of the main service, there is more time available to you to focus on the making-money part than worry about lot's of other things.
Managing server resources (RAM, CPU, Network Bandwidth ...), carrying out periodical maintenance, handling the tidiness and stream-related matters like icons and categories, keep the VOD content up-to-date are just few technical things that a reseller does not need to worry about as the owner of the service is taking care of that.
How many IPTV markets are there?
When we talk about IPTV markets, we are referring to a community of available customers, big or small, hungry for a reliable service to subscribe to. However, there are different aspects to this:
Safe Market
It's the customer crowd you are familiar with or maybe know, whether directly or through other contacts. For instance, a user subscribes to your service, and then they introduce their family and friends. That is a safe market for you. The reason is, you are almost absolutely sure that none of those referred clients are going to abuse your free trial service or cause an issue with your payment details.
Unsafe Market
Imagine you are advertising on a 3rd-party forum, facebook, or reaching out to customers you have never known before. Since your relationship with them is cold -meaning you do not know them - then, although most of them are good, there are some bad bunchs as well.
How to safely get subscribers from unknown/unsafe markets?
As an IPTV reseller, there are always risks when trying to attract the attention of new clients from an unknown community. Any one of them with bad intentions can do various things to your service. An account might fall into the wrong hands, or get posted on public forums, and when that happens, we call it a leak. Leaks usually result in blocks of the service, or copyright notices that can ultimately result in server takedowns.
To avoid all that, you just need to do one thing, keep your server address safe from untrusted parties. To do that, you can use customized Android applications. There are companies like WHMCSSMARTERS or OTTRUN with reputable and stable applications. You can simply ask them to embed the server address inside that application and customize it as per your requirements. You can also add your logo and brand to the app and even customize the theme.
As a result, when a client opens your application, only a login page is shown with username and password field to fill in, the server address is embedded and encrypted inside the application.
Same companies also provide a service called Web TV that is a web-based IPTV player. You can also create that for your brand and then give a link to the Web TV to your clients. They simply need to open it in their web browser and enter the user/pass to login. Again, server DNS address is embedded inside so it is safe.
If you have these tools available to you as a reseller, you can easily give out free trials or sell accounts to people you do not know. You may never worry about security side of things as the vulnerable factor which is the server DNS address is embedded and hardcoded inside the applications.
There are two downsides to this strategy: one would be the fact that all those clients who are using non-android devices can not use your service - But remember you are trying to do it safely and limit the risks. The other factor is since Web TV player runs on web browser, there are lack of audio and video codecs so not all Live TV and VOD content are playable on it - Firefox latest version is the best browser for this purpose.
Overall, try to press the use of your Android application first
Side note, here at Fast IPTV, we do provide our resellers with white-labeled applications from both of those companies mentioned above as well as Web TV for browser integration.
Now that you have read till here, let's talk some bonus topic.
What are the main tactics an IPTV reseller should use?
So we know the types of markets and what to do if you have an insecure customer community to approach. Now let's talk about various way of reaching our to clients. We wont be diving too deep to keep this article short and readable in few short minutes. However, if you have any questions about the following, you can always reach out to us for more clarification.
Launching a Website, invest in SEO with time and not the money
There is nothing more profitable than launching a website and optimizing it for search engines, gaining some organic sales. There are many who pay money to have their website designed and created and that is fine, but paying for unusual and unethical ways to do SEO (Search Engine Optimization) which might last a few days but not any longer is to be avoided.
Designing a website is so easy nowadays. You get host from an off-shore hosting so you wont be facing any copyright issues. Then install any CMS system like Wordpress or Joomla. Finally add an easy-to-use website-making plugin like SP-Page Builder and design it yourself. The creators of that plugin had a slogan "Even your grandma can design a website" so you can imagine how easy it is now.
As for SEO, especially since June 2024, google has made it clear that it values a content which is written genuinely and with the intention to convey useful knowledge. So maybe 2 blog posts every month with keywords you need to strengthen on with basic SEO guidelines, good looking design and you are sorted. Nowadays, if you have a good taste of color and ordering things plus that drag-and-drop website creator we named above is all you need. You can for sure ask a developer to design you a website and you just manage the content.
A professional Contact E-mail
An organized legit-looking IPTV reseller or provider is the one who communicates with their users through E-Mail. If you prefer Whatsapp or Telegram that's fine but I think you should always introduce the first means of communication as E-Mail. You can create an ordinary free email like Gmail, Hotmail or maybe Proton Mail. However, you can do something more professional!
In the previous point, we spoke about launching a website. For that, of course, you need a domain. Using the same domain address you can have a business email. A good example is our address. Our website address is fastip.tv and under the same TLD we have This email address is being protected from spambots. You need JavaScript enabled to view it. .
To do so, you need services like Google Workdspace, Microsoft365 or any other platform which provides business E-mail services. You can then link your domain, make necessary verifications and start receiving messages through that inbox. All guides, and video tutorials are available by those companies and online.
Utilizing Customer and Billing Management software for automation
If you have 50 or a couple hundred of users, you can manage them manually, especially if they are on long contracts like 12 months packages. But imagine you have thousands of users and intend to grow even bigger, for sure you need a system that is able to automate most of the work for you, especially if you have a public website from which organic new customers flow in.
There are web-based Customer Management systems like WHMCS that can do this for you, making your job not only easy but also great and enjoyable. Payments, Free Trial generation and delivery, notifications for renewals ... there are tons of great features that this software can do automatically. It can also be used as your website since it has a good front-end too.
All you need is an API (Application Programming Interface) access from the IPTV provider side which is given in the form of token code plus a short example of how the coding structure should be done on the WHMCS side. We do provide our resellers with this feature.
There are many developing and coding companies who can do this for you and even customize the platform according to your needs. One of them is WHMCSSMARTERS to which we have referred some of our resellers. They have never let us down, friendly people, respectful and trustworthy. There are other companies as well which we are not familiar with but will add their names if we get any suggestions from you.
If you go with this idea, you basically need to do one thing, think of what you want and ask them to add it to your WHMCS or modify the functions. Literally, anything is possible.
Launch an announcement channel
You can always post the service news on your WHMCS front-end or your Website, but the most efficient way is to have an announcement channel for your news broadcasts. Platforms like Telegram or Signal are ideal, and much better than WhatsApp. You can recommend joining the channel to your clients once they subscribe to your service to get the latest news and updates.
For instance, when you have a new content added to the Live TV, or maybe a new hot movie or series is added to the service, you can post a message on the channel and users get that update right on their handheld devices.
Mail marketing is still an effective tool
From the day Electronic mail was introduced to the world, marketing strategies have been part of it. There are many tools to run Mail Campaigns as well as different strategies. But one thing to know is the alphabet for doing this.
Email marketing, especially if the email address you are using is new, requires careful planning and slow steps. If you are trying to reach out to new clients that you have had no mail correspondence with before, you may need to pay even more attention to your tactics.
To send Mail Newsletters, you have various services available like mailmeteor which allows you to link your Gmail account (Personal or Workspace) and send your newsletter through Google Mail servers. If you have Joomla or Wordpress-based websites, I can highly recommend Acymailing. If you want to be an expert on this and know the Do's and Dont's of this, I can also suggest this article.
How IPTV resellers can improve their income?
All the above points can and will directly participate in the process of improving your income, that's something you can be sure of. However, I wanted to discuss another subject here and that is recruiting sub-resellers.
An IPTV sub-reseller is a person you can recruit as a reseller under your administration. Basically, the relationship they have with you is the same as how you are with your main IPTV provider.
Which one of these scenarios do you prefer? having 2000 end-users individually or having the same amount of users through one or multiple sub-resellers? For sure the correct answer is the latter case, here is why:
-You deal with one person
If any issues happen to the service, you will only respond to one person's message and that is your sub-reseller. They will deal with their clients and relay your message. If their clients have VOD requests or any demands, they will gather them all and send them in one list and then you can relay that to your provider. Most important than all, you will receive payment from one person whom you know.
Basically, you will save so much time and energy in every aspect of your daily activity.
-They will do the marketing for you
When you have someone who does the selling for you, if you are lucky enough, they might go a step further and run big marketing campaigns to improve their sales. They might even get their own sub-resellers which would be a jackpot. This will directly result in your favor as well. The more they sell, the more credit they want.
Throughout the years, I have seen many who became an IPTV reseller to make quick, easy money, pay a student loan, or pay off some debt. They did that and then thought "hell! this is good", then kept on doing it. Even today we have resellers who started working with us years ago, some even joined us back in CCCam days when we still had fastcccam.com . It is a matter of what you would like to do with your time. You can sit in front of your phone scrolling between crap Instagram posts or you start making money.
The market is big and growing every day, especially in this post-COVID world when people are more willing to cut the cord with their cable companies. It is also full of scammers and crap providers. This IPTV world is craving for a good, honest provider with stable service.
Summary
Being an IPTV reseller means you can make easy money, with less responsibility. All the technical stuff and worries are the main provider's concerns. The only thing you need to do is to find a reliable company to be responsible for all those hassles. You can then focus on your marketing, expand your reach, and find new clients through either safe or unsafe markets. The most important goal for an IPTV reseller should be finding retailers of their own. This will massively improve their income and at the same time, it will take extra work off your shoulders.